Can You Upload Videos Into Facebook Groups
LinkedIn Videos get 3x more appointment than text posts and are the most reshared form of content on the platform. Just if you are only getting started with LinkedIn video, information technology can get super tricky to keep a runway of the different specifications and formats for videos on the platform besides equally all the options you have to post videos on LinkedIn.
That'due south why we've put together this super tactical guide, where nosotros'll accept you lot through all the ways that you can post your videos on LinkedIn and engage your audience.
Non but that, but if you lot stick around till the end, we'll also show yous how you lot tin can create super engaging videos for LinkedIn in minutes using an online editing tool.
Let'southward swoop right in!
ane. LinkedIn video specs and dimensions
ii. How to post a video to LinkedIn from desktop
3. How to postal service a video on LinkedIn from mobile
iv. How to share a video to LinkedIn from YouTube
5. How to post a video to your company'south LinkedIn page
half-dozen. How to post a LinkedIn Video Advert
7. How to embed a YouTube video to LinkedIn Articles
8. Bonus
1. LinkedIn Video Specs, Format and Size
Before we bear witness you how to upload videos to LinkedIn, there are a set up of LinkedIn video requirements (or specifications/specs) that you must know. Allow's take a look at the technical specs that your video files must adhere to before you upload them:
i. LinkedIn video limit - 3 seconds (minimum) to 10 minutes (maximum) long
2. All-time video size for LinkedIn - 75 KB to 5GB in file size
3. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-four, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
4. Aspect Ratios - 9:16 (vertical), i:1 (portrait), and sixteen:ix (mural). From these, 1:1 is and xvi:9 are considered to be the best aspect ratios
5. Frame rate - between 10 to 60 rates per 2d
6. Bit rates - betwixt 192kps to 30MBps
7. Resolutions - minimum 256 × 144 and maximum 4096 ten 2304
On mobile, LinkedIn video has three post dimensions: 16:9 (mural), one:1 (square), and nine:sixteen (portrait).
On desktop, LinkedIn video has 2 post dimensions: xvi:9 (landscape) and 1:one (foursquare).
Keeping your audience and their usage behaviour in mind is utmost important while designing your LinkedIn video mail. Permit's say you are designing predominantly for mobile-first audiences and so 9:16 is a better bet considering it provides an immersive experience. However, if y'all are designing for both mobile and video, and then 1:i is a better pick.
PRO-TIP: You can easily find and customise thousands of LinkedIn video templates in both 1:1 and 9:sixteen formats with InVideo'south online video editor.
ii. How to post a video to LinkedIn from your desktop?
Posting a video to LinkedIn from your desktop is not all that dissimilar and you tin follow the same steps every bit mobile to post your videos via desktop. The only added advantage is that with desktop, you can add a custom thumbnail for your videos while uploading them, which is something you tin't do on mobile.
Here's a step past step guide on how to postal service a video to LinkedIn from your desktop:
Step 1: Head to your LinkedIn homepage
Pace 2: On your newsfeed, you will find the selection to upload a condition, within that, click the Video option
Step 3: Click on Select video to share and this will open a dialogue box on your desktop.
Pace 4: In one case you have selected the file you want to upload - you volition see the option to upload your SRT (subtitle) file and video thumbnail.
Click on Select thumbnail and choose a file from your desktop, then click on Upload .
Side by side, you can click on Select explanation and upload the SRT file from your desktop if y'all accept a divide file of captions that y'all want to upload.
Pace five: Next, you will write the description for your video post - make sure you add all the relevant hashtags then information technology tin can reach a wider audition. Once you're washed, click Mail service to publish your video.
And that's how you lot can post native videos on LinkedIn from your desktop. In the next section, we'll show you lot how you tin share your YouTube videos on LinkedIn.
3. How to post a video on LinkedIn from mobile?
Posting videos on LinkedIn from your mobile is like shooting fish in a barrel. Merely follow these simple steps:
Pace 1: Open the LinkedIn app on your mobile device and click on the plus (+) push.
Step 2: From the drop downwardly menu, select the Take a video button
Stride 3: Upload or tape your video
You lot have ii options:
Choice 1: Upload a video from your device's gallery - you can do this by clicking the push on the left of the video recording button
Option 2: Shoot a video using the LinkedIn app - yous can practice this by clicking on the video camera push
Pace iv: Adding stickers and text
Next, you tin can cull to add together stickers and text to your LinkedIn video.
Once you add your stickers and text, you tin can rotate and resize stickers/text by pinching and zooming on them.
Stickers are a swell way to highlight what the video is virtually. For example, if your LinkedIn videos are all about sharing daily trade tips then you tin use the "Tip of the day" sticker for your videos.
Step 5: Add captions and subtitles
It's important to add captions to your LinkedIn videos every bit LinkedIn plays your video without sound on the feed, which means that your audition will have to click on the volume button to hear the audio of your video, and could potentially merely scroll frontward without paying attention to it. Captioned videos take a better chance of beingness clicked on.
Not just that but many users on LinkedIn consume video content on mute. That's why experts recommend designing your video for audio off.
For example, check out this video from Nat Geo, where they take effectively used captions to convey the story of the video even without the audio of the video.
If y'all're uploading your LinkedIn video from mobile, you will take to upload a video file that already has subtitles and captions. You can read this blog that volition show you the easiest way to add together captions to your videos online in minutes.
Step six: Mail service Clarification and Hashtags
The description is the supporting copy for your video. It not only describes your video, but can help drive your message with more emphasis. For example, bank check out the post beneath to see how the mail description succinctly sums up InVideo'southward features and also includes appropriate hashtags.
In mail service descriptions, brusk and directly is usually better, but make sure you include relevant links, tags, and hashtags. Also, include a call to activeness: allow the viewer know what action you'd similar them to conduct out subsequently they've watched your video - give their opinion in the comments, contact you, visit your website, etc. For case, like in our mail below, you lot could prompt LinkedIn members to respond with how they similar your video and whether they find it useful.
Pace 7: Prepare to publish
Requite a terminal cheque to ensure you have everything in identify and so click on the Post button.
Once your video is posted, make sure you take out time to reply to comments. When viewers find value in your video, they are more than likely to driblet a annotate with follow upwardly questions, show their appreciation, or open a conversation.
Brand sure you reply to those comments. Like in the video below, a simple "Thank you lot" helps set a very approachable tone for your content and also makes your viewers feel safe and engaged with. The prototype beneath is a practiced example of responding to members who take left their appreciation on your video post.
4. How to share a video to LinkedIn from YouTube
Step one: Click the Kickoff a post option and write the description of your video mail service here.
Step 2: Correct after that, you tin add the link to the YouTube video you want to share to your LinkedIn contour. Don't forget to add relevant hashtags right afterward.
Step three: All that's left to do now is click on Mail service . Wasn't that simple?
Next, we volition talk almost how yous can mail service videos to your company'due south page on LinkedIn and create video ads on LinkedIn.
5. How to post a video to your visitor's LinkedIn page
According to LinkedIn'south own research , a company page video is v times more likely to get conversations started among members than other forms of content.
Here'south a uncomplicated step by footstep guide to post a video on your company'southward LinkedIn folio:
Step ane: On your LinkedIn homepage, you will run across your visitor page under "pages" in the left column. Click on your visitor page - this volition take you to your visitor'southward page
Stride 2: Click on the Share a post condition bar on the homepage of your company'south profile.
Now you can follow the exact same steps mentioned in the previous section to upload a video to your company's page on LinkedIn from your mobile device , desktop or via a YouTube link .
6. How to post a LinkedIn Video Ad
LinkedIn video ads are a part of LinkedIn'southward Sponsored Content, a.one thousand.a. content which is paid for. How are these video posts dissimilar from regular video posts?
LinkedIn video ads show up on the newsfeed with the designations sponsored or promoted, as seen in the case below.
Sponsored Content is a native LinkedIn video advert which will appear based on the targeting criteria you lot set up while creating your LinkedIn Video Advertizement/LinkedIn Video Advertising Campaign. On the other hand, promoted content is a native ad that will merely get shown to members who take liked your page.
Before showing you how to mail a LinkedIn video add together, let's empathize the bones requirements of LinkedIn video ads.
How to create LinkedIn Video Ads?
First matter'due south first- make certain yous have a LinkedIn company page , which is dissimilar from your personal profile. This page volition allow you to use your Campaign Manager tool, create a Campaign Grouping and start using LinkedIn Video Ads. Once that'south done, just follow the steps below to upload your LinkedIn Video Ads:
Step 1: Open your Campaign Group and click the Create button. A drop down bill of fare will appear.
Footstep two: Select the Campaign selection
Step three: Now, cull your objective. This is where y'all can select what y'all want to achieve through your video ads. For instance: Brand Awareness. This volition help the LinkedIn Ads algorithm target your ads amend.
Stride 4: Adjacent, choose your target audience. To learn more virtually choosing audiences and targeting, read this guide by LinkedIn . Y'all could likewise use LinkedIn's targeting criteria by using its various filters like Visitor Industry, Company Size, and Job Championship.
Step 5: Choose Video Advert as the ad format.
Pace 6: Add your visitor name or URL in the infinite provided.
Step vii: Set your daily upkeep. This is how much it will cost per twenty-four hours to run your advertisement.
Stride 8: Now set up your bidding and conversion tracking options.
Step 9: You lot'll now take the option to upload a new video for your advertising, or select one of your existing LinkedIn video posts to promote.
Step x: On the final page, y'all will go to review and launch where you can select your daily budget and set a start appointment for the campaign. Once yous are done, click Launch Campaign.
If you need more than aid with understanding LinkedIn Ads best practices and how you can brand the most of them, check out this comprehensive guide that'll bring yous upwards to speed with everything you need to know to accept your first LinkedIn ads campaign alive.
seven. How to embed a YouTube video to LinkedIn Manufactures?
If you want to share your content as a LinkedIn article, or are already writing articles on the platform and would like to embed videos into your article, then this simple stride by step guide volition help you:
Footstep 1: Open LinkedIn on your desktop, and under the Share a post bar click on Write an article . This will accept you to your LinkedIn weblog/article page.
Step 2: You lot can start typing your article in the space provided and as you do, you will observe a plus (+) sign to the left of your text. Click on it and a menu will appear.
Step iii: From the menu, choose Link .
You tin can now paste a link from any platform where the video is hosted (e.yard. YouTube). Click the enter button on your keyboard and you lot'll see the video volition announced along with your blog/article text.
Alternatively, you tin also paste the video link using the Video button.
Note: LinkedIn does not let you upload a native video to a LinkedIn article, y'all tin merely upload videos via an external link.
8. BONUS: How to create super engaging videos for LinkedIn in minutes even if you've never edited a video before?
Now that y'all know all the means that you tin post videos on LinkedIn, information technology'southward time for y'all to create aureate-standard videos and make the almost of these opportunities. The easiest fashion to do this is using InVideo's in-built template library that comes with 5000+ prepare-to-use templates that you tin customize for your own brand/page in minutes, even if you've never edited a video earlier.
Only follow these simple steps to plough your ideas into PRO LinkedIn videos in no time:
Step i: Log in or sign up for a free business relationship on invideo.io .
Pace two: Once y'all log in, select the pre-fabricated template option. You can now blazon in any keyword , for example 'existent manor. Don't forget to select the aspect ratio y'all want to create your video in (1:ane if your audience is on both desktop and mobile, and nine:16 if your audience is only on mobile).
Step 3: When you find a template you like, you can preview information technology and click on Apply this Template.
Step 4: Y'all'll now be directed to InVideo's editor where you can fully customize this template. Yous tin can upload your own files by clicking on Upload Media in the left paw side panel or you can choose from InVideo's stock library which has more than than 8 1000000 high resolution videos, images, text labels, and more.
You have to just drag and drib the files in the center of the screen and they will get added to your video - you can so place them accordingly.
Step 5: You lot can likewise edit the text on the template by merely dragging and dropping elements from the left to the centre of the screen, and they volition get added to your video. You lot may then edit the text in that location itself.
Y'all can edit the length of the video, make cuts and add voice over on the video timeline at the lesser of the screen. See the example below.
Step six: In one case you've finished editing your video, you can preview it by clicking on the play button at the heart of the chief editing bar. See the video beneath to learn how.
Once you're satisfied with your edits, relieve and export the video by clicking on the download button on the top right corner. Afterward the video has been rendered, you lot can download it and share across social media channels.
Wrapping up -
Now that you know everything nearly LinkedIn videos and how to post them, you are all set to share your first video on LinkedIn. If you're serious about creating videos for LinkedIn, y'all must check out this weblog where nosotros share LinkedIn video ideas that will increment appointment.
And if you desire to know more than most how you tin leverage LinkedIn ads for your make or business organization, read this comprehensive guide .
Lastly, if you accept whatsoever questions and want to continue the conversation or learn more, you can hop on over to the InVideo community and learn from 25K other marketers and video creators just similar you lot!
Source: https://invideo.io/blog/how-to-post-video-on-linkedin/
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